Micro-Agency Launchpad

This week, I put together a new deck for Paperboy. It’s something we can send to potential clients or share with affiliate partners to pass along. But more importantly, it’s a real-time example of something I preach all the time in the Micro-Agency Launchpad course: Don’t just list your services. Sell a clear solution to a specific problem. Most agencies write decks that go like this: • “We do paid ads.” • “We build funnels.” • “We offer email marketing.” • “We’re creative!” Cool. So does...

This week, I finally did something that’s been on my list for months: I upgraded our agency scorecard from a primitive spreadsheet into a full-blown dashboard application — and it's awesome. But before I get into what we built, let me explain why this matters. If you’re running an agency and trying to step out of the day-to-day without the whole thing falling apart, you need a scorecard. Not a “vision board.”Not a goals doc.An actual, weekly-updated, trackable scorecard. A single source of...

After a full year of sales calls, I finally figured out the biggest thing holding people back from working with us. It wasn’t the price. It wasn’t the contract length. It wasn’t even the fear of running ads. It was this: They didn’t fully grasp the financial value of what we do. They saw the upfront investment—our fee plus their ad budget—but they weren’t seeing the return on that investment clearly enough. And if people don’t understand the ROI, they hesitate. They overthink. They say, “Let...

For the longest time, I knew I needed to get out of the daily grind of client work. I’d tell myself, “Yeah, yeah, I get it. Work on the business, not in the business.” I’d heard it a million times. I’d even said it a million times (as you all know). But here’s the thing... Knowing it and actually doing it are two very different things. I finally made the jump last September. I fully removed myself from the day-to-day operations of my agency. No more client Slack pings, no more diving deep...

Guys, I’ve been on a lot of sales calls. Probably 100 in the last year thanks to Paperboy. Some of them flowed effortlessly. And others that felt like pushing a boulder uphill. Over time, I realized something: It’s not just what you’re selling—it’s how you talk about it. One wrong phrase, and you can lose trust. One well-placed shift in wording, and suddenly, you’re in control of the conversation. I put together a list of what I believe are the most common phrases that might be killing your...

Guys, I have a confession: I used to be a hustle bro. For the first 5 or so years of my business, I wore my long hours like a badge of honor. Early mornings. Late nights. #NoWeekendsOff. You know the deal, if I wasn’t grinding, I felt like I was falling behind. The logic seemed simple: More hours = more success. But eventually, I realized I wasn’t actually "winning". I was just… working. Turns out, being busy aint the same as making progress. In fact, it’s often the opposite. Cant remember...

When I started my first agency, I was drowning in BS beliefs about success. Looking back, these beliefs held me back FAR more than any external challenge ever did. Here are the 9 biggest lies I told myself —and the truths that set me free 🕊️🕊️🕊️: 1. "I have to hustle 24/7 to succeed" Truth: Hustle gets ya started, but systems, focus, and consistency keep you going. Burnout doesn’t make you a hero, it makes you useless. 2. "I need to have it all figured out." Truth: You don’t need a map, you...