We just launched our first ads. Here's exactly what we're doing.

Something new is happening at Paperboy. We launched our first paid ads this week. After years of growing almost entirely through referrals, we’re entering a new phase where we’re trying to be a little more focused on active growth. We feel good about our processes, our systems, and our ability to deliver. Now it’s time to expand how we generate leads. And as you can probably imagine, I’ve spent a TON of time lately going deep on paid marketing strategies for high-ticket services. And since a...