Stop Selling Services. Start Selling Solutions. (plus examples)
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This week, I put together a new deck for Paperboy. It’s something we can send to potential clients or share with affiliate partners to pass along. But more importantly, it’s a real-time example of something I preach all the time in the Micro-Agency Launchpad course: Don’t just list your services. Sell a clear solution to a specific problem. Most agencies write decks that go like this: • “We do paid ads.” • “We build funnels.” • “We offer email marketing.” • “We’re creative!” Cool. So does everyone else. It’s like walking into a hardware store and seeing 400 types of screws. You don’t care which screw. You care about hanging the damn shelf. So in this new deck, I didn’t just talk about what we do. I framed how we do it and why we do it in the context of one clear outcome: Turning newsletters into business engines. Take a peek at the deck here. That’s it. That’s the problem we solve. And yes, it takes a bunch of services to make that happen—paid growth, segmentation, onboarding sequences, ad creative, list hygiene, etc. But instead of listing them out like a menu, we present them as a service stack that delivers one outcome. Why This Matters When you position yourself this way, everything gets easier:
Most importantly, you stop sounding like every other agency. So this weekend I'd urge you to take a look at your positioning. Are you selling “branding, copywriting, design”… or are you helping creators sell more of their course? Are you offering “ads and email”… or are you helping online stores increase LTV with retention systems? Can someone repeat what you do in one sentence? If not, go sharper. If you want to win more deals, charge more, and stand out—stop selling what you do. Sell what they get. See ya next week! Shane |